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What we offer

High-quality home renovation services delivered in the Myrtle Beach Area

Our credibility

Do it with someone who gives you security

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Our Showroom

Visit our showroom at 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579, and experience firsthand the quality and variety of materials we offer.

Our showroom features:

  • Custom cabinets and closet displays
  • Cabinet handles and hardware
  • A variety of tiles and LVP flooring
  • High-quality fixtures and countertops
  • Sinks, vanities, and a fully designed shower
Our Process

Each step to you have a great project and results

We understand that remodeling can be a significant investment, which is why we’ve developed a streamlined process to make your experience as smooth as possible:

Initial consultation

We meet with you to understand your vision, needs, and budget.

DESIGN & PLANNING

Our designers create a customized plan, selecting materials and layouts.

PROPOSAL & APPROVAL

We provide a clear, detailed proposal outlining costs and timelines.

CONTRACT SIGNING

Once approved, we finalize the agreement and prepare for execution.

PERMITTING ACQUISITION

If needed, our team will submit a building permit to ensure compliance with regulations.

PRE-CONSTRUCTION MEETING

We go over logistics, scheduling, and set clear expectations.

EXECUTION

Our skilled team brings the design to life, handling all aspects of construction.

FINAL WALKTHROUGH

We review the completed work together, ensuring everything meets your expectations.
testimonials

What clients say

We are known for our clear communication and commitment to customer satisfaction

  • Hired Home Identity for multiple projects, which included kitchen and bathroom cabinets installation, LVP installation, and staircase rebuild. Geraldo was very professional, and he and his guys completed the projects in a timely manner. He showed great attention to detail and clearly takes pride in his work. Geraldo was also very reasonable with pricing. We were very satisfied with the work and will for sure be using Home Identity for future projects.

    Amy Ames Avatar Amy Ames
    December 5, 2024

    My husband and I bought a fixer upper back in 2022, and flipped it. We called Geraldo to request a quote and the price was very reasonable. Geraldo and his team showed up in our house in finish the job in one day. They remove all the old flooring and installed the new one in one way. We couldn't believe how quickly they finished. Geraldo called me and asked if we were 100% satisfied with the new flooring and installation. I thought that was very professional of him! We love the new flooring, we lived there for two years and recently sold it. Enough to day we didn't have any issues selling because of the pretty modern flooring. Forever grateful with Geraldo! You can fully trust his professionalism for any project!!

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    Samantha Lake Avatar Samantha Lake
    December 5, 2024

    Originally asked Geraldo to install one cabinet. But, after discussing another particular area of concern, he came up with an awesome solution! Extremely professional experience throughout and does what he says he’s going to do and when he is going to do it! Highly recommended him and his company! Check out our new kitchen pantry, below! Thx Geraldo and Webstter!

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    David Garabedian Avatar David Garabedian
    July 5, 2025
  • I’ve utilized Home Identity for several construction activities. 1st, carpet removal and installation of new LVP flooring. They did an excellent job and extreme attention to detail to ensure flooring was seamless without any transitions. Next, carpet removal from stairs and installing new hardwood steps and risers. Again, to ensure the steps could be used immediately, Home Identity was innovative in their approach by staining the stair treads and painting the risers in their shop and did only minor touch ups after both were installed. Pricing was very competitive, communication was excellent, superb workmanship, they completed the work in a very timely manner, and always cleaned up after work was completed. Greatly appreciate Geraldo and his entire team at Home Identity.

    Daniel Williams Avatar Daniel Williams
    May 5, 2025

    I can’t recommend Home Identity enough! The crew was incredibly nice and helpful throughout the process. They transformed my dream of having a modern apartment into a reality! I've always wanted European-style cabinets, and Geraldo made that dream come true for me. I've done several projects with them, and their work is exceptional. Highly recommend!

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    Maria De Avatar Maria De
    May 5, 2025

    The cabinets seem to be of good quality and the installers were very professional. Geraldo provided excellent customer service.

    Grant Chappell Avatar Grant Chappell
    July 5, 2025
  • We recently had our master bathroom renovated by Home Identity, and we couldn't be happier with the results! Our bathroom was a good size, but a lot of the space wasn’t being used well. They helped us redesign it in a smart way. We replaced our old drop-in tub with a beautiful freestanding tub, and we turned an unused closet into a big walk-in shower with two shower towers, rainfall shower heads, and body jets. It feels like a spa now! One of the main reasons we chose Home Identity was their amazing showroom. They actually have a walk-in shower built in, so we could see exactly what we were getting. The showroom is really impressive and gave us a lot of great ideas. The whole project went smoothly from start to finish. The team was professional, respectful, and always on time. Price-wise, they were very fair. Honestly, we think they’re the best home remodelers in the Myrtle Beach area. Highly recommend!

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    Camila Nunes Avatar Camila Nunes
    May 5, 2025

    I would recommend Home Idenity for your closet shelving projects. They worked with me to design a custom pantry and floating shelf for the laundry room. I am very pleased with the work, they got the job done quickly and even changed a shelf at my request for no additional charge, thanks!

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    Jeff Gross Avatar Jeff Gross
    June 5, 2025

    Very professional and timely work. Would highly recommend.

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    sally giannini Avatar sally giannini
    December 5, 2024
our gallery

Our Previous Projects

Check out the images of the previous projects we worked on. If you like what you see, we’d be thrilled to talk with you in more detail about your project. Don’t hesitate to reach out!

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    Working Hours

    Mon-Fri: 9 AM – 5 PM

    Saturday: closed

    Sunday: closed

    Office

     185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579

    info@homeidentitysc.com

    (843) 236-1576

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