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What we offer

High-quality home renovation services delivered in the Myrtle Beach Area

Our credibility

Do it with someone who gives you security

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Our Showroom

Visit our showroom at 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579, and experience firsthand the quality and variety of materials we offer.

Our showroom features:

  • Custom cabinets and closet displays
  • Cabinet handles and hardware
  • A variety of tiles and LVP flooring
  • High-quality fixtures and countertops
  • Sinks, vanities, and a fully designed shower
Our Process

Each step to you have a great project and results

We understand that remodeling can be a significant investment, which is why we’ve developed a streamlined process to make your experience as smooth as possible:

Initial consultation

We meet with you to understand your vision, needs, and budget.

DESIGN & PLANNING

Our designers create a customized plan, selecting materials and layouts.

PROPOSAL & APPROVAL

We provide a clear, detailed proposal outlining costs and timelines.

CONTRACT SIGNING

Once approved, we finalize the agreement and prepare for execution.

PERMITTING ACQUISITION

If needed, our team will submit a building permit to ensure compliance with regulations.

PRE-CONSTRUCTION MEETING

We go over logistics, scheduling, and set clear expectations.

EXECUTION

Our skilled team brings the design to life, handling all aspects of construction.

FINAL WALKTHROUGH

We review the completed work together, ensuring everything meets your expectations.
testimonials

What clients say

We are known for our clear communication and commitment to customer satisfaction

  • We had 2 closets redone by Home Identity. We couldn't be happier choosing them. We went from those annoying wire shelves to a functional custom closet! They were professional, nice and meticulous with their work. We are very pleased with Home Identity!!

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    Debbie SanPedro Avatar Debbie SanPedro
    July 5, 2025

    My husband and I bought a fixer upper back in 2022, and flipped it. We called Geraldo to request a quote and the price was very reasonable. Geraldo and his team showed up in our house in finish the job in one day. They remove all the old flooring and installed the new one in one way. We couldn't believe how quickly they finished. Geraldo called me and asked if we were 100% satisfied with the new flooring and installation. I thought that was very professional of him! We love the new flooring, we lived there for two years and recently sold it. Enough to day we didn't have any issues selling because of the pretty modern flooring. Forever grateful with Geraldo! You can fully trust his professionalism for any project!!

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    Samantha Lake Avatar Samantha Lake
    December 5, 2024

    We are extremely happy with the work performed. They were very professional, timely, and cleaned up nicely. In addition, they had the best price. Highly recommend them.

    robert brault Avatar robert brault
    May 5, 2025
  • I’ve utilized Home Identity for several construction activities. 1st, carpet removal and installation of new LVP flooring. They did an excellent job and extreme attention to detail to ensure flooring was seamless without any transitions. Next, carpet removal from stairs and installing new hardwood steps and risers. Again, to ensure the steps could be used immediately, Home Identity was innovative in their approach by staining the stair treads and painting the risers in their shop and did only minor touch ups after both were installed. Pricing was very competitive, communication was excellent, superb workmanship, they completed the work in a very timely manner, and always cleaned up after work was completed. Greatly appreciate Geraldo and his entire team at Home Identity.

    Daniel Williams Avatar Daniel Williams
    May 5, 2025

    Originally asked Geraldo to install one cabinet. But, after discussing another particular area of concern, he came up with an awesome solution! Extremely professional experience throughout and does what he says he’s going to do and when he is going to do it! Highly recommended him and his company! Check out our new kitchen pantry, below! Thx Geraldo and Webstter!

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    David Garabedian Avatar David Garabedian
    July 5, 2025

    We recently hired Home Identity for our bathroom project in our rental home in Myrtle Beach. We found the company online and saw they had great reviews, so we decided on them for the job. They did an outstanding job! The team was friendly, professional, and easy to work with. We are very happy with how everything turned out and would definitely recommend them.

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    Ivana Popescu Avatar Ivana Popescu
    May 5, 2025
  • I recently had an experience with Home identity, and I am thrilled to share my positive feedback! They were very attentive to my needs.The quality of their custom cabinets really impressed me.It was clear that they prioritize quality and customer satisfaction.I wholeheartedly recommend them to anyone looking for custom furniture and cabinets.I will definitely be using them again in the future!

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    flavio ferreira Avatar flavio ferreira
    December 5, 2024

    Geraldo was great, the work was amazing and the price was right. Highly recommend!

    Dennis Fallon Avatar Dennis Fallon
    December 5, 2024

    I am absolutely thrilled with the work done on my house! From start to finish, the entire construction team was professional, skilled, and dedicated to ensuring that every detail was perfect. The project was completed on time and within budget, which I really appreciated. I highly recommend Geraldo and his team for any construction project. Thank you for all your hard work!!

    Janaina Hausman Avatar Janaina Hausman
    April 5, 2025
our gallery

Our Previous Projects

Check out the images of the previous projects we worked on. If you like what you see, we’d be thrilled to talk with you in more detail about your project. Don’t hesitate to reach out!

Contact Us

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Working Hours

Mon-Fri: 9 AM – 5 PM

Saturday: closed

Sunday: closed

Office

 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579

info@homeidentitysc.com

(843) 236-1576

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