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What we offer

High-quality home renovation services delivered in the Myrtle Beach Area

Our credibility

Do it with someone who gives you security

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Our Showroom

Visit our showroom at 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579, and experience firsthand the quality and variety of materials we offer.

Our showroom features:

  • Custom cabinets and closet displays
  • Cabinet handles and hardware
  • A variety of tiles and LVP flooring
  • High-quality fixtures and countertops
  • Sinks, vanities, and a fully designed shower
Our Process

Each step to you have a great project and results

We understand that remodeling can be a significant investment, which is why we’ve developed a streamlined process to make your experience as smooth as possible:

Initial consultation

We meet with you to understand your vision, needs, and budget.

DESIGN & PLANNING

Our designers create a customized plan, selecting materials and layouts.

PROPOSAL & APPROVAL

We provide a clear, detailed proposal outlining costs and timelines.

CONTRACT SIGNING

Once approved, we finalize the agreement and prepare for execution.

PERMITTING ACQUISITION

If needed, our team will submit a building permit to ensure compliance with regulations.

PRE-CONSTRUCTION MEETING

We go over logistics, scheduling, and set clear expectations.

EXECUTION

Our skilled team brings the design to life, handling all aspects of construction.

FINAL WALKTHROUGH

We review the completed work together, ensuring everything meets your expectations.
testimonials

What clients say

We are known for our clear communication and commitment to customer satisfaction

  • We recently had our master bathroom renovated by Home Identity, and we couldn't be happier with the results! Our bathroom was a good size, but a lot of the space wasn’t being used well. They helped us redesign it in a smart way. We replaced our old drop-in tub with a beautiful freestanding tub, and we turned an unused closet into a big walk-in shower with two shower towers, rainfall shower heads, and body jets. It feels like a spa now! One of the main reasons we chose Home Identity was their amazing showroom. They actually have a walk-in shower built in, so we could see exactly what we were getting. The showroom is really impressive and gave us a lot of great ideas. The whole project went smoothly from start to finish. The team was professional, respectful, and always on time. Price-wise, they were very fair. Honestly, we think they’re the best home remodelers in the Myrtle Beach area. Highly recommend!

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    Camila Nunes Avatar Camila Nunes
    May 5, 2025

    Originally asked Geraldo to install one cabinet. But, after discussing another particular area of concern, he came up with an awesome solution! Extremely professional experience throughout and does what he says he’s going to do and when he is going to do it! Highly recommended him and his company! Check out our new kitchen pantry, below! Thx Geraldo and Webstter!

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    David Garabedian Avatar David Garabedian
    July 5, 2025

    THESE GUYS HAD DONE SEVERAL PROJECTS FOR ME AND HAVE ALWAYS WENT ABOVE AND BEYOND. WILL BE

    Greg Blankenship Avatar Greg Blankenship
    December 5, 2024
  • My husband and I bought a fixer upper back in 2022, and flipped it. We called Geraldo to request a quote and the price was very reasonable. Geraldo and his team showed up in our house in finish the job in one day. They remove all the old flooring and installed the new one in one way. We couldn't believe how quickly they finished. Geraldo called me and asked if we were 100% satisfied with the new flooring and installation. I thought that was very professional of him! We love the new flooring, we lived there for two years and recently sold it. Enough to day we didn't have any issues selling because of the pretty modern flooring. Forever grateful with Geraldo! You can fully trust his professionalism for any project!!

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    Samantha Lake Avatar Samantha Lake
    December 5, 2024

    Just met with Geraldo and his team from Home Identity and we are excited about our upcoming projects. They are very professional and extremely knowledgeable. Highly recommend Home Identity for your remodeling needs.

    Frank Avatar Frank
    May 5, 2025

    Very professional and timely work. Would highly recommend.

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    sally giannini Avatar sally giannini
    December 5, 2024
  • We recently had our kitchen and bathroom renovated at our vacation home in North Myrtle Beach by Home Identity, and we couldn’t be happier with the results. Since we live in Massachusetts, we weren’t there during the renovation, but that actually made things easier for the team. They had the keys and handled the whole project from start to finish without any issues. Gerald was our main point of contact, and he was fantastic. He kept us updated throughout the entire process and made sure we knew the schedule every step of the way. Communication was excellent, which gave us a lot of peace of mind. One thing that really stood out was their showroom in Myrtle Beach. It had everything we needed, and it made choosing materials super convenient. Overall, we had a great experience working with a contractor outside of Massachusetts. Home Identity made the process smooth and stress-free. We totally recommend them!

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    Herick Carvalho Avatar Herick Carvalho
    May 5, 2025

    The team at Home Identity is absolutely amazing! From start to finish I received excellent customer service and communication. From the design, choosing materials, installation and final touches they made every step stress-free and enjoyable. Geraldo and his crew are very professional, kind and always went above and beyond everyday of our kitchen remodel project. I now have my dream kitchen that exceeds my expectations! I can’t recommend them enough! Thank you Home Identity is!

    Gretchen Connors Avatar Gretchen Connors
    August 5, 2025

    I recently had Home Identity design and install custom closets in my home, and the experience was fantastic from start to finish. The team was professional, attentive, and truly listened to my needs. They worked with me to create a functional and stylish storage solution that fits perfectly in my space. The design process was seamless, and they offered great suggestions on maximizing storage while keeping everything organized and accessible. The quality of the materials used is top-notch, and the craftsmanship is flawless. The final result exceeded my expectations—my new closets look amazing and have completely transformed my space. Installation was quick, and the team left everything neat and tidy. I can now easily store all of my belongings, and I love how much more efficient and organized my home feels. If you’re considering a custom closet solution, I highly recommend Home Identity. Their attention to detail and commitment to customer satisfaction are second to none!

    L.A Cruz Avatar L.A Cruz
    February 5, 2025
our gallery

Our Previous Projects

Check out the images of the previous projects we worked on. If you like what you see, we’d be thrilled to talk with you in more detail about your project. Don’t hesitate to reach out!

Contact Us

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    Working Hours

    Mon-Fri: 9 AM – 5 PM

    Saturday: closed

    Sunday: closed

    Office

     185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579

    info@homeidentitysc.com

    (843) 236-1576

    Home Identity © 2026. All rights reserved.

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