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What we offer

High-quality home renovation services delivered in the Myrtle Beach Area

Our credibility

Do it with someone who gives you security

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Our Showroom

Visit our showroom at 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579, and experience firsthand the quality and variety of materials we offer.

Our showroom features:

  • Custom cabinets and closet displays
  • Cabinet handles and hardware
  • A variety of tiles and LVP flooring
  • High-quality fixtures and countertops
  • Sinks, vanities, and a fully designed shower
Our Process

Each step to you have a great project and results

We understand that remodeling can be a significant investment, which is why we’ve developed a streamlined process to make your experience as smooth as possible:

Initial consultation

We meet with you to understand your vision, needs, and budget.

DESIGN & PLANNING

Our designers create a customized plan, selecting materials and layouts.

PROPOSAL & APPROVAL

We provide a clear, detailed proposal outlining costs and timelines.

CONTRACT SIGNING

Once approved, we finalize the agreement and prepare for execution.

PERMITTING ACQUISITION

If needed, our team will submit a building permit to ensure compliance with regulations.

PRE-CONSTRUCTION MEETING

We go over logistics, scheduling, and set clear expectations.

EXECUTION

Our skilled team brings the design to life, handling all aspects of construction.

FINAL WALKTHROUGH

We review the completed work together, ensuring everything meets your expectations.
testimonials

What clients say

We are known for our clear communication and commitment to customer satisfaction

  • I can’t recommend Home Identity enough! The crew was incredibly nice and helpful throughout the process. They transformed my dream of having a modern apartment into a reality! I've always wanted European-style cabinets, and Geraldo made that dream come true for me. I've done several projects with them, and their work is exceptional. Highly recommend!

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    Maria De Avatar Maria De
    May 5, 2025

    Originally asked Geraldo to install one cabinet. But, after discussing another particular area of concern, he came up with an awesome solution! Extremely professional experience throughout and does what he says he’s going to do and when he is going to do it! Highly recommended him and his company! Check out our new kitchen pantry, below! Thx Geraldo and Webstter!

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    David Garabedian Avatar David Garabedian
    July 5, 2025

    We recently had our kitchen and bathroom renovated at our vacation home in North Myrtle Beach by Home Identity, and we couldn’t be happier with the results. Since we live in Massachusetts, we weren’t there during the renovation, but that actually made things easier for the team. They had the keys and handled the whole project from start to finish without any issues. Gerald was our main point of contact, and he was fantastic. He kept us updated throughout the entire process and made sure we knew the schedule every step of the way. Communication was excellent, which gave us a lot of peace of mind. One thing that really stood out was their showroom in Myrtle Beach. It had everything we needed, and it made choosing materials super convenient. Overall, we had a great experience working with a contractor outside of Massachusetts. Home Identity made the process smooth and stress-free. We totally recommend them!

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    Herick Carvalho Avatar Herick Carvalho
    May 5, 2025
  • Hired Home Identity for multiple projects, which included kitchen and bathroom cabinets installation, LVP installation, and staircase rebuild. Geraldo was very professional, and he and his guys completed the projects in a timely manner. He showed great attention to detail and clearly takes pride in his work. Geraldo was also very reasonable with pricing. We were very satisfied with the work and will for sure be using Home Identity for future projects.

    Amy Ames Avatar Amy Ames
    December 5, 2024

    We recently moved to Myrtle Beach and, even though our new house is beautiful, the closets only had wire shelves. We wanted something better to make it feel more like home. A friend recommended Home Identity Interiors to us. We hired them to build custom closets, and they did an amazing job. They removed the old wire shelves, patched the holes, and installed the new closets. Everything looks beautiful, and we are very happy with their work. Their showroom is very nice too. They have a closet built there, so I could see exactly what I was buying. I highly recommend Home Identity Interiors!

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    Daysiane Urban Avatar Daysiane Urban
    May 5, 2025

    I couldn’t recommend Home Identity enough!!! They did such an amazing job doing at my house! They have an amazing team that works together to make sure we have the best customize closets! Geraldo answered all the questions I had and Elisa helped me design a dream closet that would fit my needs! Amazing job! Thank you so much!

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    Julia Teixeira Avatar Julia Teixeira
    June 5, 2025
  • Very professional, timely and reasonable pricing. Nice workmanship, so happy we found Home Identity!

    Brian Barker Avatar Brian Barker
    March 5, 2025

    I’ve utilized Home Identity for several construction activities. 1st, carpet removal and installation of new LVP flooring. They did an excellent job and extreme attention to detail to ensure flooring was seamless without any transitions. Next, carpet removal from stairs and installing new hardwood steps and risers. Again, to ensure the steps could be used immediately, Home Identity was innovative in their approach by staining the stair treads and painting the risers in their shop and did only minor touch ups after both were installed. Pricing was very competitive, communication was excellent, superb workmanship, they completed the work in a very timely manner, and always cleaned up after work was completed. Greatly appreciate Geraldo and his entire team at Home Identity.

    Daniel Williams Avatar Daniel Williams
    May 5, 2025

    We had our floors redone in our townhome with LVP in 2 rooms and a staircase. They did a great job and was very meticulous on the small details such as the molding and caulking of the stairs case. They were very attentive and took time to clean up after everything was done. I highly recommend them!

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    Nadia C. Avatar Nadia C.
    March 5, 2025
our gallery

Our Previous Projects

Check out the images of the previous projects we worked on. If you like what you see, we’d be thrilled to talk with you in more detail about your project. Don’t hesitate to reach out!

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    Working Hours

    Mon-Fri: 9 AM – 5 PM

    Saturday: closed

    Sunday: closed

    Office

     185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579

    info@homeidentitysc.com

    (843) 236-1576

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