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What we offer

High-quality home renovation services delivered in the Myrtle Beach Area

Our credibility

Do it with someone who gives you security

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Our Showroom

Visit our showroom at 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579, and experience firsthand the quality and variety of materials we offer.

Our showroom features:

  • Custom cabinets and closet displays
  • Cabinet handles and hardware
  • A variety of tiles and LVP flooring
  • High-quality fixtures and countertops
  • Sinks, vanities, and a fully designed shower
Our Process

Each step to you have a great project and results

We understand that remodeling can be a significant investment, which is why we’ve developed a streamlined process to make your experience as smooth as possible:

Initial consultation

We meet with you to understand your vision, needs, and budget.

DESIGN & PLANNING

Our designers create a customized plan, selecting materials and layouts.

PROPOSAL & APPROVAL

We provide a clear, detailed proposal outlining costs and timelines.

CONTRACT SIGNING

Once approved, we finalize the agreement and prepare for execution.

PERMITTING ACQUISITION

If needed, our team will submit a building permit to ensure compliance with regulations.

PRE-CONSTRUCTION MEETING

We go over logistics, scheduling, and set clear expectations.

EXECUTION

Our skilled team brings the design to life, handling all aspects of construction.

FINAL WALKTHROUGH

We review the completed work together, ensuring everything meets your expectations.
testimonials

What clients say

We are known for our clear communication and commitment to customer satisfaction

  • We recently had our kitchen and bathroom renovated at our vacation home in North Myrtle Beach by Home Identity, and we couldn’t be happier with the results. Since we live in Massachusetts, we weren’t there during the renovation, but that actually made things easier for the team. They had the keys and handled the whole project from start to finish without any issues. Gerald was our main point of contact, and he was fantastic. He kept us updated throughout the entire process and made sure we knew the schedule every step of the way. Communication was excellent, which gave us a lot of peace of mind. One thing that really stood out was their showroom in Myrtle Beach. It had everything we needed, and it made choosing materials super convenient. Overall, we had a great experience working with a contractor outside of Massachusetts. Home Identity made the process smooth and stress-free. We totally recommend them!

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    Herick Carvalho Avatar Herick Carvalho
    May 5, 2025

    Geraldo and his team at Home Identity provide a professional quality service!

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    Miguel Pena Avatar Miguel Pena
    May 5, 2025

    I can’t recommend Home Identity enough! The crew was incredibly nice and helpful throughout the process. They transformed my dream of having a modern apartment into a reality! I've always wanted European-style cabinets, and Geraldo made that dream come true for me. I've done several projects with them, and their work is exceptional. Highly recommend!

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    Maria De Avatar Maria De
    May 5, 2025
  • My husband and I bought a fixer upper back in 2022, and flipped it. We called Geraldo to request a quote and the price was very reasonable. Geraldo and his team showed up in our house in finish the job in one day. They remove all the old flooring and installed the new one in one way. We couldn't believe how quickly they finished. Geraldo called me and asked if we were 100% satisfied with the new flooring and installation. I thought that was very professional of him! We love the new flooring, we lived there for two years and recently sold it. Enough to day we didn't have any issues selling because of the pretty modern flooring. Forever grateful with Geraldo! You can fully trust his professionalism for any project!!

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    Samantha Lake Avatar Samantha Lake
    December 5, 2024

    I recently had Home Identity design and install custom closets in my home, and the experience was fantastic from start to finish. The team was professional, attentive, and truly listened to my needs. They worked with me to create a functional and stylish storage solution that fits perfectly in my space. The design process was seamless, and they offered great suggestions on maximizing storage while keeping everything organized and accessible. The quality of the materials used is top-notch, and the craftsmanship is flawless. The final result exceeded my expectations—my new closets look amazing and have completely transformed my space. Installation was quick, and the team left everything neat and tidy. I can now easily store all of my belongings, and I love how much more efficient and organized my home feels. If you’re considering a custom closet solution, I highly recommend Home Identity. Their attention to detail and commitment to customer satisfaction are second to none!

    L.A Cruz Avatar L.A Cruz
    February 5, 2025

    I couldn’t recommend Home Identity enough!!! They did such an amazing job doing at my house! They have an amazing team that works together to make sure we have the best customize closets! Geraldo answered all the questions I had and Elisa helped me design a dream closet that would fit my needs! Amazing job! Thank you so much!

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    Julia Teixeira Avatar Julia Teixeira
    June 5, 2025
  • Geraldo was great, the work was amazing and the price was right. Highly recommend!

    Dennis Fallon Avatar Dennis Fallon
    December 5, 2024

    We had 2 closets redone by Home Identity. We couldn't be happier choosing them. We went from those annoying wire shelves to a functional custom closet! They were professional, nice and meticulous with their work. We are very pleased with Home Identity!!

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    Debbie SanPedro Avatar Debbie SanPedro
    July 5, 2025

    I recently had an experience with Home identity, and I am thrilled to share my positive feedback! They were very attentive to my needs.The quality of their custom cabinets really impressed me.It was clear that they prioritize quality and customer satisfaction.I wholeheartedly recommend them to anyone looking for custom furniture and cabinets.I will definitely be using them again in the future!

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    flavio ferreira Avatar flavio ferreira
    December 5, 2024
our gallery

Our Previous Projects

Check out the images of the previous projects we worked on. If you like what you see, we’d be thrilled to talk with you in more detail about your project. Don’t hesitate to reach out!

Contact Us

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    Working Hours

    Mon-Fri: 9 AM – 5 PM

    Saturday: closed

    Sunday: closed

    Office

     185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579

    info@homeidentitysc.com

    (843) 236-1576

    Home Identity © 2026. All rights reserved.

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