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What we offer

High-quality home renovation services delivered in the Myrtle Beach Area

Our credibility

Do it with someone who gives you security

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Our Showroom

Visit our showroom at 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579, and experience firsthand the quality and variety of materials we offer.

Our showroom features:

  • Custom cabinets and closet displays
  • Cabinet handles and hardware
  • A variety of tiles and LVP flooring
  • High-quality fixtures and countertops
  • Sinks, vanities, and a fully designed shower
Our Process

Each step to you have a great project and results

We understand that remodeling can be a significant investment, which is why we’ve developed a streamlined process to make your experience as smooth as possible:

Initial consultation

We meet with you to understand your vision, needs, and budget.

DESIGN & PLANNING

Our designers create a customized plan, selecting materials and layouts.

PROPOSAL & APPROVAL

We provide a clear, detailed proposal outlining costs and timelines.

CONTRACT SIGNING

Once approved, we finalize the agreement and prepare for execution.

PERMITTING ACQUISITION

If needed, our team will submit a building permit to ensure compliance with regulations.

PRE-CONSTRUCTION MEETING

We go over logistics, scheduling, and set clear expectations.

EXECUTION

Our skilled team brings the design to life, handling all aspects of construction.

FINAL WALKTHROUGH

We review the completed work together, ensuring everything meets your expectations.
testimonials

What clients say

We are known for our clear communication and commitment to customer satisfaction

  • We had 2 closets redone by Home Identity. We couldn't be happier choosing them. We went from those annoying wire shelves to a functional custom closet! They were professional, nice and meticulous with their work. We are very pleased with Home Identity!!

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    Debbie SanPedro Avatar Debbie SanPedro
    July 5, 2025

    I recently had an experience with Home identity, and I am thrilled to share my positive feedback! They were very attentive to my needs.The quality of their custom cabinets really impressed me.It was clear that they prioritize quality and customer satisfaction.I wholeheartedly recommend them to anyone looking for custom furniture and cabinets.I will definitely be using them again in the future!

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    flavio ferreira Avatar flavio ferreira
    December 5, 2024

    Just met with Geraldo and his team from Home Identity and we are excited about our upcoming projects. They are very professional and extremely knowledgeable. Highly recommend Home Identity for your remodeling needs.

    Frank Avatar Frank
    May 5, 2025
  • We recently had our master bathroom renovated by Home Identity, and we couldn't be happier with the results! Our bathroom was a good size, but a lot of the space wasn’t being used well. They helped us redesign it in a smart way. We replaced our old drop-in tub with a beautiful freestanding tub, and we turned an unused closet into a big walk-in shower with two shower towers, rainfall shower heads, and body jets. It feels like a spa now! One of the main reasons we chose Home Identity was their amazing showroom. They actually have a walk-in shower built in, so we could see exactly what we were getting. The showroom is really impressive and gave us a lot of great ideas. The whole project went smoothly from start to finish. The team was professional, respectful, and always on time. Price-wise, they were very fair. Honestly, we think they’re the best home remodelers in the Myrtle Beach area. Highly recommend!

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    Camila Nunes Avatar Camila Nunes
    May 5, 2025

    Hired Home Identity for multiple projects, which included kitchen and bathroom cabinets installation, LVP installation, and staircase rebuild. Geraldo was very professional, and he and his guys completed the projects in a timely manner. He showed great attention to detail and clearly takes pride in his work. Geraldo was also very reasonable with pricing. We were very satisfied with the work and will for sure be using Home Identity for future projects.

    Amy Ames Avatar Amy Ames
    December 5, 2024

    I’ve utilized Home Identity for several construction activities. 1st, carpet removal and installation of new LVP flooring. They did an excellent job and extreme attention to detail to ensure flooring was seamless without any transitions. Next, carpet removal from stairs and installing new hardwood steps and risers. Again, to ensure the steps could be used immediately, Home Identity was innovative in their approach by staining the stair treads and painting the risers in their shop and did only minor touch ups after both were installed. Pricing was very competitive, communication was excellent, superb workmanship, they completed the work in a very timely manner, and always cleaned up after work was completed. Greatly appreciate Geraldo and his entire team at Home Identity.

    Daniel Williams Avatar Daniel Williams
    May 5, 2025
  • The cabinets seem to be of good quality and the installers were very professional. Geraldo provided excellent customer service.

    Grant Chappell Avatar Grant Chappell
    July 5, 2025

    I recently had Home Identity design and install custom closets in my home, and the experience was fantastic from start to finish. The team was professional, attentive, and truly listened to my needs. They worked with me to create a functional and stylish storage solution that fits perfectly in my space. The design process was seamless, and they offered great suggestions on maximizing storage while keeping everything organized and accessible. The quality of the materials used is top-notch, and the craftsmanship is flawless. The final result exceeded my expectations—my new closets look amazing and have completely transformed my space. Installation was quick, and the team left everything neat and tidy. I can now easily store all of my belongings, and I love how much more efficient and organized my home feels. If you’re considering a custom closet solution, I highly recommend Home Identity. Their attention to detail and commitment to customer satisfaction are second to none!

    L.A Cruz Avatar L.A Cruz
    February 5, 2025

    Great work and in a timely matter. Definitely would recommend for your needs!!

    Robert Catone Avatar Robert Catone
    February 5, 2025
our gallery

Our Previous Projects

Check out the images of the previous projects we worked on. If you like what you see, we’d be thrilled to talk with you in more detail about your project. Don’t hesitate to reach out!

Contact Us

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Working Hours

Mon-Fri: 9 AM – 5 PM

Saturday: closed

Sunday: closed

Office

 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579

info@homeidentitysc.com

(843) 236-1576

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