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What we offer

High-quality home renovation services delivered in the Myrtle Beach Area

Our credibility

Do it with someone who gives you security

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Our Showroom

Visit our showroom at 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579, and experience firsthand the quality and variety of materials we offer.

Our showroom features:

  • Custom cabinets and closet displays
  • Cabinet handles and hardware
  • A variety of tiles and LVP flooring
  • High-quality fixtures and countertops
  • Sinks, vanities, and a fully designed shower
Our Process

Each step to you have a great project and results

We understand that remodeling can be a significant investment, which is why we’ve developed a streamlined process to make your experience as smooth as possible:

Initial consultation

We meet with you to understand your vision, needs, and budget.

DESIGN & PLANNING

Our designers create a customized plan, selecting materials and layouts.

PROPOSAL & APPROVAL

We provide a clear, detailed proposal outlining costs and timelines.

CONTRACT SIGNING

Once approved, we finalize the agreement and prepare for execution.

PERMITTING ACQUISITION

If needed, our team will submit a building permit to ensure compliance with regulations.

PRE-CONSTRUCTION MEETING

We go over logistics, scheduling, and set clear expectations.

EXECUTION

Our skilled team brings the design to life, handling all aspects of construction.

FINAL WALKTHROUGH

We review the completed work together, ensuring everything meets your expectations.
testimonials

What clients say

We are known for our clear communication and commitment to customer satisfaction

  • The cabinets seem to be of good quality and the installers were very professional. Geraldo provided excellent customer service.

    Grant Chappell Avatar Grant Chappell
    July 5, 2025

    Originally asked Geraldo to install one cabinet. But, after discussing another particular area of concern, he came up with an awesome solution! Extremely professional experience throughout and does what he says he’s going to do and when he is going to do it! Highly recommended him and his company! Check out our new kitchen pantry, below! Thx Geraldo and Webstter!

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    David Garabedian Avatar David Garabedian
    July 5, 2025

    Hired Home Identity for multiple projects, which included kitchen and bathroom cabinets installation, LVP installation, and staircase rebuild. Geraldo was very professional, and he and his guys completed the projects in a timely manner. He showed great attention to detail and clearly takes pride in his work. Geraldo was also very reasonable with pricing. We were very satisfied with the work and will for sure be using Home Identity for future projects.

    Amy Ames Avatar Amy Ames
    December 5, 2024
  • Very professional and timely work. Would highly recommend.

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    sally giannini Avatar sally giannini
    December 5, 2024

    We recently had our kitchen and bathroom renovated at our vacation home in North Myrtle Beach by Home Identity, and we couldn’t be happier with the results. Since we live in Massachusetts, we weren’t there during the renovation, but that actually made things easier for the team. They had the keys and handled the whole project from start to finish without any issues. Gerald was our main point of contact, and he was fantastic. He kept us updated throughout the entire process and made sure we knew the schedule every step of the way. Communication was excellent, which gave us a lot of peace of mind. One thing that really stood out was their showroom in Myrtle Beach. It had everything we needed, and it made choosing materials super convenient. Overall, we had a great experience working with a contractor outside of Massachusetts. Home Identity made the process smooth and stress-free. We totally recommend them!

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    Herick Carvalho Avatar Herick Carvalho
    May 5, 2025

    Geraldo has done many flooring jobs for us. He is Very Professional, Clean and does Outstanding work! Very Reasonable!

    james sinn Avatar james sinn
    January 1, 1970
  • We had 2 closets redone by Home Identity. We couldn't be happier choosing them. We went from those annoying wire shelves to a functional custom closet! They were professional, nice and meticulous with their work. We are very pleased with Home Identity!!

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    Debbie SanPedro Avatar Debbie SanPedro
    July 5, 2025

    We hired Home Identity to remodel our kitchen, and I can honestly say it was the best decision. They replaced the cabinets, countertops, and backsplash. We had some awkward spaces to work with, but they found a perfect design that made everything flow. The cabinets are solid, the soft-close doors are a game-changer, and they are just gorgeous. The price was a little higher than others, but it was totally worth it.

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    Gabriel Hertel Avatar Gabriel Hertel
    March 5, 2025

    Gerald is very talented with attention to detail. He takes pride in his work.

    Armoni Davis Avatar Armoni Davis
    March 5, 2025
our gallery

Our Previous Projects

Check out the images of the previous projects we worked on. If you like what you see, we’d be thrilled to talk with you in more detail about your project. Don’t hesitate to reach out!

Contact Us

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    Working Hours

    Mon-Fri: 9 AM – 5 PM

    Saturday: closed

    Sunday: closed

    Office

     185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579

    info@homeidentitysc.com

    (843) 236-1576

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