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What we offer

High-quality home renovation services delivered in the Myrtle Beach Area

Our credibility

Do it with someone who gives you security

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Our Showroom

Visit our showroom at 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579, and experience firsthand the quality and variety of materials we offer.

Our showroom features:

  • Custom cabinets and closet displays
  • Cabinet handles and hardware
  • A variety of tiles and LVP flooring
  • High-quality fixtures and countertops
  • Sinks, vanities, and a fully designed shower
Our Process

Each step to you have a great project and results

We understand that remodeling can be a significant investment, which is why we’ve developed a streamlined process to make your experience as smooth as possible:

Initial consultation

We meet with you to understand your vision, needs, and budget.

DESIGN & PLANNING

Our designers create a customized plan, selecting materials and layouts.

PROPOSAL & APPROVAL

We provide a clear, detailed proposal outlining costs and timelines.

CONTRACT SIGNING

Once approved, we finalize the agreement and prepare for execution.

PERMITTING ACQUISITION

If needed, our team will submit a building permit to ensure compliance with regulations.

PRE-CONSTRUCTION MEETING

We go over logistics, scheduling, and set clear expectations.

EXECUTION

Our skilled team brings the design to life, handling all aspects of construction.

FINAL WALKTHROUGH

We review the completed work together, ensuring everything meets your expectations.
testimonials

What clients say

We are known for our clear communication and commitment to customer satisfaction

  • THESE GUYS HAD DONE SEVERAL PROJECTS FOR ME AND HAVE ALWAYS WENT ABOVE AND BEYOND. WILL BE

    Greg Blankenship Avatar Greg Blankenship
    December 5, 2024

    Geraldo and his team at Home Identity provide a professional quality service!

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    Miguel Pena Avatar Miguel Pena
    May 5, 2025

    Very professional and timely work. Would highly recommend.

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    sally giannini Avatar sally giannini
    December 5, 2024
  • As a local builder and general contractor it is hard to find folks not only that you can trust but who do quality work. They are both and more. I have worked with Home Identity for several years now and will continue to!

    Andrew Ross Avatar Andrew Ross
    July 5, 2025

    Geraldo was great, the work was amazing and the price was right. Highly recommend!

    Dennis Fallon Avatar Dennis Fallon
    December 5, 2024

    I can’t recommend Home Identity enough! The crew was incredibly nice and helpful throughout the process. They transformed my dream of having a modern apartment into a reality! I've always wanted European-style cabinets, and Geraldo made that dream come true for me. I've done several projects with them, and their work is exceptional. Highly recommend!

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    Maria De Avatar Maria De
    May 5, 2025
  • Great work and in a timely matter. Definitely would recommend for your needs!!

    Robert Catone Avatar Robert Catone
    February 5, 2025

    I’ve utilized Home Identity for several construction activities. 1st, carpet removal and installation of new LVP flooring. They did an excellent job and extreme attention to detail to ensure flooring was seamless without any transitions. Next, carpet removal from stairs and installing new hardwood steps and risers. Again, to ensure the steps could be used immediately, Home Identity was innovative in their approach by staining the stair treads and painting the risers in their shop and did only minor touch ups after both were installed. Pricing was very competitive, communication was excellent, superb workmanship, they completed the work in a very timely manner, and always cleaned up after work was completed. Greatly appreciate Geraldo and his entire team at Home Identity.

    Daniel Williams Avatar Daniel Williams
    May 5, 2025

    We hired Home Identity to remodel our kitchen, and I can honestly say it was the best decision. They replaced the cabinets, countertops, and backsplash. We had some awkward spaces to work with, but they found a perfect design that made everything flow. The cabinets are solid, the soft-close doors are a game-changer, and they are just gorgeous. The price was a little higher than others, but it was totally worth it.

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    Gabriel Hertel Avatar Gabriel Hertel
    March 5, 2025
our gallery

Our Previous Projects

Check out the images of the previous projects we worked on. If you like what you see, we’d be thrilled to talk with you in more detail about your project. Don’t hesitate to reach out!

Contact Us

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Working Hours

Mon-Fri: 9 AM – 5 PM

Saturday: closed

Sunday: closed

Office

 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579

info@homeidentitysc.com

(843) 236-1576

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