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What we offer

High-quality home renovation services delivered in the Myrtle Beach Area

Our credibility

Do it with someone who gives you security

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Our Showroom

Visit our showroom at 185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579, and experience firsthand the quality and variety of materials we offer.

Our showroom features:

  • Custom cabinets and closet displays
  • Cabinet handles and hardware
  • A variety of tiles and LVP flooring
  • High-quality fixtures and countertops
  • Sinks, vanities, and a fully designed shower
Our Process

Each step to you have a great project and results

We understand that remodeling can be a significant investment, which is why we’ve developed a streamlined process to make your experience as smooth as possible:

Initial consultation

We meet with you to understand your vision, needs, and budget.

DESIGN & PLANNING

Our designers create a customized plan, selecting materials and layouts.

PROPOSAL & APPROVAL

We provide a clear, detailed proposal outlining costs and timelines.

CONTRACT SIGNING

Once approved, we finalize the agreement and prepare for execution.

PERMITTING ACQUISITION

If needed, our team will submit a building permit to ensure compliance with regulations.

PRE-CONSTRUCTION MEETING

We go over logistics, scheduling, and set clear expectations.

EXECUTION

Our skilled team brings the design to life, handling all aspects of construction.

FINAL WALKTHROUGH

We review the completed work together, ensuring everything meets your expectations.
testimonials

What clients say

We are known for our clear communication and commitment to customer satisfaction

  • Great work and in a timely matter. Definitely would recommend for your needs!!

    Robert Catone Avatar Robert Catone
    February 5, 2025

    I’ve utilized Home Identity for several construction activities. 1st, carpet removal and installation of new LVP flooring. They did an excellent job and extreme attention to detail to ensure flooring was seamless without any transitions. Next, carpet removal from stairs and installing new hardwood steps and risers. Again, to ensure the steps could be used immediately, Home Identity was innovative in their approach by staining the stair treads and painting the risers in their shop and did only minor touch ups after both were installed. Pricing was very competitive, communication was excellent, superb workmanship, they completed the work in a very timely manner, and always cleaned up after work was completed. Greatly appreciate Geraldo and his entire team at Home Identity.

    Daniel Williams Avatar Daniel Williams
    May 5, 2025

    I highly recommend Home identity was completely impressed with their professionalism and customer service, the best in town. Their staff is not only friendly but also highly skilled. Pricing is fair and transparent - definitely value for money. We are extremely happy! Thank you again! ⭐️

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    Freddy Nunes Avatar Freddy Nunes
    April 5, 2025
  • I am absolutely thrilled with the work done on my house! From start to finish, the entire construction team was professional, skilled, and dedicated to ensuring that every detail was perfect. The project was completed on time and within budget, which I really appreciated. I highly recommend Geraldo and his team for any construction project. Thank you for all your hard work!!

    Janaina Hausman Avatar Janaina Hausman
    April 5, 2025

    Great company to work with !

    napa sritan Avatar napa sritan
    May 5, 2025

    The cabinets seem to be of good quality and the installers were very professional. Geraldo provided excellent customer service.

    Grant Chappell Avatar Grant Chappell
    July 5, 2025
  • As a local builder and general contractor it is hard to find folks not only that you can trust but who do quality work. They are both and more. I have worked with Home Identity for several years now and will continue to!

    Andrew Ross Avatar Andrew Ross
    July 5, 2025

    Gerald is very talented with attention to detail. He takes pride in his work.

    Armoni Davis Avatar Armoni Davis
    March 5, 2025

    The team at Home Identity is absolutely amazing! From start to finish I received excellent customer service and communication. From the design, choosing materials, installation and final touches they made every step stress-free and enjoyable. Geraldo and his crew are very professional, kind and always went above and beyond everyday of our kitchen remodel project. I now have my dream kitchen that exceeds my expectations! I can’t recommend them enough! Thank you Home Identity is!

    Gretchen Connors Avatar Gretchen Connors
    August 5, 2025
our gallery

Our Previous Projects

Check out the images of the previous projects we worked on. If you like what you see, we’d be thrilled to talk with you in more detail about your project. Don’t hesitate to reach out!

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    Working Hours

    Mon-Fri: 9 AM – 5 PM

    Saturday: closed

    Sunday: closed

    Office

     185 Jacob Ln Unit 1, Myrtle Beach, SC, 29579

    info@homeidentitysc.com

    (843) 236-1576

    Home Identity © 2026. All rights reserved.

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